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Xylys inspires to create the 25th Hour

Xylys launched a campaign called – 'Stay Inspired' crafted on the philosophy that truly successful people always stay inspired.

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Farhan Akhtar challenges the boundaries of 24 hours in this beautifully crafted commercial. The exceptional conception of the commercial resounds Farhan’s personal belief in -"It is never too late to be what you might have been", as once quoted by the famous George Elliot.

Rajan Amba, global marketing and product head, Titan Company, said, "Xylys exemplifies the legendary finesse of Swiss watchmaking and the brand mirrors the zeal to create perfection. Today is the time for entrepreneurship in India. We wanted to capture the entrepreneur's mind - he who is always inspired and always makes time to follow his passion. We asked ourselves, what is the energy that keeps him ticking? That's where this idea was born. Stay Inspired is a big idea and connects the emotions of the brand with those of the TG perfectly. Xylys, as an entry-level premium Swiss watch, is the perfect everyday compan

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Titan's Xylys picks Farhan Akhtar as its Brand Ambassador

Strengthening its focus on the Swiss watch segment, Xylys, an exclusive brand of Swiss made watches from Titan, announced its association with one of Bollywood's most talented and multifaceted personality, Farhan Akhtar. Farhan Akhtar, known for movies like Don, Rock On, Lakshya, Luck By Chance and more recently acclaimed for his performance in Zindagi Na Milegi Dobara, has been signed as the brand ambassador to reinforce Xylys' brand philosophy of novel design and quality.

Titan launched Xylys in the year 2006, with the aim to leverage the immense potential in the Indian premium watch market. Designed exclusively for the generation of today, these exquisite timepieces reflect excellent craftsmanship with flawless perfection, besides rightly capturing the core of the ever evolving taste of consumers. A new age Swiss made brand, Xylys has built up a significant appeal amongst watch aficionados for its design and style and is now poised to take a bigger share in burgeoning Indian premium watch market.

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List of Brands Endorsed by Farhan Akhtar

Farhan Akhtar is an Indian director, actor, producer, singer, screenwriter, and television host. He is primarily known for his work in Bollywood. He hails from a family of veterans and is the son of film actress and screenwriter Honey Irani and poet and lyricist Javed Akhtar. He has an elder sister, renowned filmmaker Zoya Akhtar.

He made his directorial debut in 2001 with the critically acclaimed Dil Chahta Hai, which received the National Award for Best Hindi Film in 2002. His sophomore movie, a war drama, Lakshya, was released in 2004 and is regarded as a cult film. He garnered significant commercial success with Don in 2006, starring Shah Rukh Khan. He made his debut on the big screen with the musical drama Rock On!! In 2008. He launched a social campaign called M.A.R.D. (Men Against Rape and Discrimination) to spread awareness about the rape and discrimination faced by women.

He has earned success and respect on his own accord, despite coming from a family of people with connections in Bollywood. He has been on the checklist of ma