Unique quotes for instagram bio
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200+ Instagram Bio Ideas You Can Copy and Paste (2024)
An Instagram bio is all about making a strong first impression.
Most people decide whether to follow (or ignore) an account based on your bio.
If your Instagram bio is enticing, someone might decide to engage with your content or follow your account. If it isn’t, you might lose their interest.
In this article, we’ll look at some cool Instagram bio ideas that you can literally copy and paste into your profile. You’ll also learn how an Instagram bio works, how to write one, and some cool Instagram bio tricks.
What is an Instagram bio?
An Instagram bio is the small area under your username, where you can share some details about yourself or your brand. Your Instagram bio can include a brief self- or brand description, contact information, emojis, branded hashtag, and more.
Here’s an example of one of the best bios on Instagram, by Sabrina Phillip.
Sabrina’s Instagram bio is powerful. The first line tells you what she does: “I help women make millions online.”
The second line highlights her roles: “speaker, podca
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Your Instagram content may draw someone to your profile. But it’s what they see in your Instagram bio that will keep them there. In fact, it’s a key element that could even earn you a follow.
Think about it: You find an interesting post on Instagram and then go to the profile to check out who the creator is. If their bio is completely blank (or lacks vital information), you’re going to immediately lose interest or think the account is a fake and leave. No follow and no looking back.
Others do the same. So a powerful Instagram marketing strategy wouldn’t be complete without a strong bio to support it.
What is an Instagram bio?
An Instagram bio is a description of your business that sits at the top of your Instagram profile. It can only be up to 150 characters, so you want to be concise, sharing what your business does and who it serves in as few words as possible.
Take a look at our own Instagram bio to get an idea of what this might look like:
We’ll get into each of these more thoroughly later, but our full bio includes:
- Our Instagram handle
- Our brand name
- Bio descript
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17 Instagram Bio Ideas to Make a Lasting Impression in 2025
13 Tips for the Perfect Instagram Bio
When done right, your Instagram bio can catapult your growth on the platform. Here are 13 ways to make those 150 characters count:
Be Clear About What You Do
Keep It Short & Sweet
Include Relevant Keywords
Use a Link in Bio Tool
Show Your Personality
Highlight New Milestones or Products
Include a Call-to-action
Add Your Contact Info
Add Your Branded Hashtag
Use Emojis Sparingly
Use Instagram Stories Highlights
Update Your Bio Regularly
Stay on Top of Instagram Updates
#1: Be Clear About What You Do
First things first: make sure it’s obvious what your account is about.
If someone stumbles upon your profile, they should know right away if your content is relevant to them, like the Indigenous beauty brand Cheekbone Beauty.
Whether you’re a brand selling eco-friendly products or a personal trainer sharing workout routines, your bio should make that crystal clear.
#2: Keep It Short & Sweet
Brief, yet captivating is the gol
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